Product Review: Earth Balance MindfulMayo

Hey! Remember a while ago, when I posted this blog post complaining about how much I loathe vegan mayo?

Well, no more. I've found a vegan mayo that I actually like and enjoy. Woah.

"I think I've found the first vegan mayo that doesn't taste like crap," I told my mom.

I'm not gonna lie, I was so nervous to taste this. I really was. After trying Vegenaise and Nasoya and thinking they both taste like fake soy products, I was weary of trying this one. After all, I was testing this mayo on one of my favorite childhood dinners: tomato sandwiches.

The recipe is quite simple: tomatoes sprinkled with salt and pepper, mayo, and toasted bread. To me, the mayo really made this sandwich. I knew it was good when the juices of the tomatoes mixed with the mayo and it oozed everywhere when you took a bite.

So... yes. I was scared.

I opened the jar of Earth Balance Organic MindfulMayo. I stared at it.
It looks like mayo. 
I smelled it.
It smells like mayo.

I dipped my knife in the mayo and walked around with it in my hand while I put my gluten free bread (which, BTW - it's really hard to find good GF bread that isn't hard as a rock. See below for the bread I found that is soft and delicious!) in the toaster. I stared at the knife. I had to taste it.

I licked the knife. Just a little bit.
It tastes like...mayo?

It did!!! I was sooooo excited. I can't even tell you how happy I am to have found this product.

Earth Balance Mindful Mayo comes in three different flavors: Olive Oil, Organic, and Original. Although I've only tried the organic, I can only imagine that the other two would be just as tasty. It can be purchased only at Whole Foods, which is also where EB Coconut Spread can be found! 

Yes, it's a bit pricey - I believe the organic was around $4.99, while the other two flavors were a bit cheaper. And you do get less than you would if you bought Vegenaise. 

But it's totally worth it. This tastes SO MUCH BETTER than Vegenaise could ever taste. It's got this really nice lemon flavor to it. I think it would be great for making "egg" salad, on sandwiches, making dips, ranch dressing, and anything else you can think of. 

So, if you hated vegan mayo like I did I encourage you to give this a try. You just might like it!

The Daisy Rating:

5/5 daisies!

Much love, 


  1. I actually like Vegenaise and Nasoya! I saw this stuff at a small health food store. Maybe I'll have to give it a shot...

  2. i was not a fan, i think just because i dont like the taste of soy and that was what i could taste in them. but this is so good. i made an "egg" salad with it using mayo, mustard, and chopped up veggies (portabellas, peppers, wilted kale/chard, etc...) so good!